Logo Design: Wabisan Asian Foods

For WabiSan, a sushi and poké concept inside Mariano’s, I created a bold, modern identity as vibrant as the food itself. They wanted a fresh, colorful logo that clearly says “sushi spot” without feeling cartoonish. I explored playful yet polished designs, incorporating elements like fish, chopsticks, and bowls in creative ways.

The final system includes versatile logo formats in full color, black, and white—ready for signage, packaging, and more. The result: a standout identity that brings flavor and energy to every aisle.

Style Guide

First Round Logo Options

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Brand Identity: Space 519