Welcome Kit: Citi® / AAdvantage® Executive Card

In the competitive premium card space, the Citi® / AAdvantage® Executive World Elite Mastercard® welcome kit had to impress—delivering a sleek, elevated experience to match top-tier rivals. The old kit was bulky and costly. Our refresh streamlined the design, reduced paper use, and encouraged digital engagement via QR code, extending the kit’s impact.

The result: a compact, modern, and elegant package focused on easy activation and premium travel perks—turning the card carrier into the first step of a seamless journey.