Value Prop Redesign: Costco Visa

In Q1 2025, Citi and Costco launched a new perk for the Citi Anywhere Visa® Card—5% cash back on gas at Costco. To support it, we created a refreshed value prop lockup, bold visuals, plus updated the Costco Style Guide for a consistent, channel-wide rollout.

The result? A sharp, high-impact toolkit that gets customers excited to save at the pump.