Retail Bank: Semi-Permanent Signage

After three years with the same in-branch creative, Citi needed a refresh. We created a suite of 15 posters to rotate across key touch points—offering a brand-focused campaign that stood apart from product promos.

The messaging celebrates individuality, inclusivity, and empowerment—reminding every customer they belong at Citi, whether they’re at the ATM or planning their future.