Havas Pride Activation:Send Lick Pics 

To celebrate Pride Month, Havas Chicago turned its lobby into “I SCREAM PRIDE”—a bold, rainbow-filled ice cream pop-up serving scoops with a side of self-expression. Inspired by the idea that identity, like ice cream, comes in endless flavors, the space featured cheeky posters (“the only intolerance allowed is lactose”), a full service ice cream stand to choose your personal flavor, and plenty of feel-good vibes.

The pop-up raised funds for the About Face Theatre LGBTQ+ Youth Program, proving that a little sugar, sass, and purpose goes a long way.|