Citigold Private Client: Welcome Kit

When Citi launched Citigold Private Client (CPC) in 2020, the goal was to create a premium experience for clients with $1M+ in assets—starting with a standout welcome kit. By 2024, with Citi’s new visual identity, we refreshed the kit to feel simpler and more sophisticated. Out went the bulky booklet; in came a sleek design pointing clients to a digital experience.

The result? A clean, modern first touch that feels as elevated as the clients it’s made for.

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