Citi Ventures: Making Blockchain Make Sense

Emerging tech like blockchain is complex—so Citi Ventures needed a quick, engaging explainer for Citi’s intranet to break it down. In under three minutes, the video uses chocolate’s journey from bean to bar to illustrate how Distributed Ledger Technology (DLT) works—no jargon needed.

The result: a clear, visual story that helps employees connect with the future of innovation at Citi.